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    VNAT And Tiktok Collaborate On A Media Plan For Tourism Promotion

    6/13/2022 11:27:21 AM
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     Ms. Teresa Tan, Head of Public Policy Southeast Asia and Singapore, TikTok, and the delegation met with the Vice Chairman of the Vietnam National Administration of Tourism (VNAT) in Ha Noi in May 2022 to discuss the implementation of the communication cooperation plan to promote and stimulate future tourism development in Vietnam.

     
    TikTok is a young people's social networking tool that allows users to make, share, and discover short films. Since its inception in 2017, it has received over 3 billion downloads worldwide. Because of the value of short, easy films, this is considered a great mobile marketing technique with a large community and the ability to motivate users to engage in trends.
     
    In Vietnam, TikTok has launched a new product, an e-commerce solution for entertainment and purchasing (TikTok Shop). TikTok Shop is an innovative e-commerce platform that serves both consumers and merchants, as well as content creators.
     
    Mr. Nguyen Lam Thanh, a representative of TikTok Vietnam, requested that the #HelloVietnam campaign be continued in order to encourage people to create short videos about scenery, culture, cuisine, and Vietnamese culture and share them on the TikTok platform in order to promote tourism growth in Vietnam. Organize TikTok-specific training sessions for business creative advertising.
     
    According to leaders of VNAT departments and units present at the conference, TikTok is a highly engaging social site that attracts a large number of young people. As a result, one of the solutions to maintaining tourist advertising in Vietnam will be to use the TikTok platform.
     
    VNAT Vice Chairman Nguyen Le Phuc applauded TikTok's accomplishments and supremacy in trade promotion and stimulation activities, stating that the relationship will aid Vietnam's tourism industry in communicating, promoting, and maintaining e-commerce and digital transformation.
     
    Mr. Nguyen Le Phuc agreed to continue implementing the TikTok collaboration program and the TikTok-supplied collaborative content. Vietnam Tourism Review has been selected as the major point for continuing to implement TikTok collaboration by VNAT Vice-Chairman Nguyen Le Phuc.
     
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