Centara Hotels signs for three new properties in Laos
2/24/2019 10:50:52 PM haiviet
Centara Hotels & Resorts has signed management agreements for three new properties with Asia Investment, Development & Construction Sole.
The latter is a well-established enterprise in Laos.
In the UNESCO World Heritage site of Luang Prabang, Centara plans to open an upper upscale Centara Grand Luang Prabang and a midscale Centra by Centara property, both near the town centre.
The third property will be under Centara’s new lifestyle brand, Cosi, catering to the growing segment of connected, freedom-loving travellers.
It will represent a unique offering in Vientiane, the Laotian capital.
The management agreement comes as Laos launches ambitious new plans to promote tourism.
In recent years, the government of the Lao PDR has come to regard tourism as a priority sector for driving socio-economic development.
It hopes to attract five million visitors in 2019 and increasing numbers in the years ahead with a Visit Laos campaign under the slogan Simply Beautiful.